Gives brands attention

Our Services

Editorial and authentic communication is the main foundation of the three areas that make up our core business:

PR & Media Relation

To our clients, we are a PR strategic partner. We never tune out, we take charge and are the eyes and ears of our clients for all things PR. Generating free publicity is in our DNA.

The majority of the Glasnost team members have a background in traditional PR and have accumulated large networks of journalists to tap into. Our clients benefit from total PR support.

  1. Strategic: developing (PR) strategies, concepts and annual planning, as well as enhancing media relations expertise through brand development sessions and media training by ex-journalists.
  2. Executional: creating press releases and Q&A sheets, arranging digital distribution and impact measurement of these communications, as well as setting up meetings or trips with the press and other media.
  3. Analysis: Monitoring and measuring PR results as well as identifying process improvements.

The latest technology, digital tools and well thought-out strategies make the Glasnost approach the best solution for both corporate and marketing PR. A much-needed breath of fresh air.

Native Advertising & Influencer Marketing

Together with the media and selected influencers, we create stories worth sharing. Our in-house tools make this a transparent, authentic and data driven process.

Free publicity is not our only game: in cooperation with editorial teams Glasnost also generates paid publicity. We use Native Advertising to spread the intended message via paid editorial content on blogs, radio & TV and in print as well as through influencers. The under-30 consumer group gets its information mainly from micro and macro influencers on platforms such as Instagram and YouTube. The questions to ask are “What is a post worth?”, “How do you know your followers are real?” and “How do you measure success?”. We gather such data and we communicate with influencers and media involved in our Native Advertising and Influencer Marketing campaigns on our proprietary platform.

Creative concepts & Content creation

We come up with Big Ideas and–with PR impact as a guide–create content for earned, owned and paid-for channels.

Glasnost develops these Big Ideas in-house where they serve as a catalyst for campaign touchpoints. We aim to develop PR-worthy concepts that can be scaled to other channels. Creative minds and video experts produce in-house content in various forms. From concept to realisation. To execute projects the best way possible, we assemble a unique team of cameramen, DTP specialists and photographers for each job. Glasnost oversees the project from start to finish, making sure that content and feel are a perfect match to the brand, the story and the target audience.

 
Diensten
PR & Media Relation
PR
PR & Media Relation
PR
PR & Media Relation
PR
PR & Media Relation
PR
PR & Media Relation
Message
Influencer Marketing &
Native Advertising
Native advertising
Influencer Marketing &
Native Advertising
Native advertising
Influencer Marketing &
Native Advertising
Native advertising
Influencer Marketing &
Native Advertising
Native advertising
Influencer Marketing &
Native Advertising
Native advertising
Creative concepts &
Content creation
Editorial content
Creative concepts &
Content creation
Editorial content
Creative concepts &
Content creation
Editorial content
Creative concepts &
Content creation
Editorial content
Creative concepts &
Content creation
Editorial content
Read more about The Glasnost 3M Methodology