Gives brands attention

Expert in FMCG PR

Strong in stores, hearts and minds

Stores hold no secrets for us. In the last 12 months, Glasnost has been involved in four out of the ten most successful product launches in Dutch supermarkets. We are proud, but not surprised. We are FMCG experts and know how to get your product on the shelves and keep it there. It all starts with a powerful story. What value does your product add to consumers and society as a whole? Our 3M-model helps us find the perfect story angle for your brand and makes sure it resonates with the target audience. Trust Glasnost to position your brand to the media and consumers in an original, authentic and credible fashion.

Our Services

Always-on PR and exciting brand activation's

Our services include always-on support for marketing PR, but we also create exciting brand activation’s. Large or small. By delivering continuity in both publicity and the PR process, we guarantee your brand will be noticed. We take purposeful and effective action. We study the market carefully to spot opportunities that can make the difference to your brand. Whether it’s about your target audience, the market or society.

Our method

Clear and transparent processes

Glasnost is all about openness and transparency. In our work processes and our advice. As a matter of principle, we don’t like to waste time or money. We prefer to work as an integral extension of your communication department. With integrity and enthusiasm. Attention for your brand is guaranteed. Let’s be comrades.


From creative marketing PR to corporate PR cases. For consumer brands, B2B2C campaigns and startups & scaleups. Read more about our most recent projects here.

Working with Glasnost

If you are looking for a novel approach, a Siberian-fresh way of looking at things or a new perspective, it is time for Glasnost. The coffee is brewing and the vodka is chilling. Davai.

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