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Crowdfunding done right!

Crowdfunding done right!



The Netherlands finally has a fundraiser platform that gets it: GoFundMe. Millions of people all over the world already use the platform to donate money to a variety of individuals, organizations and causes. How does GoFundMe differ from other platforms? Not only does GoFundMe have a donor protection guarantee in place as well as measures for maximum transparency, but it also operates on a 0% platform fee basis, leaving donors are free to leave a tip if they wish to do so. The platform was already opened to the Dutch market but since August 2019 payments can be made via iDeal. The occasion called for a large-scale media introduction in the Netherlands. Glasnost was approached to handle the introduction and since then, we share the wonderful and sometimes painful stories published on the platform.  Let’s start at the beginning.

Kick off with the-CEO Rob Solomon

GoFundMe CEO Rob Solomon kicked off the launch in the Netherlands when he visited the country during his European tour. A variety of media outlets were invited to meet with Solomon and discuss the platform in depth. This session guaranteed visibility with large news outlets as well as several specialist and niche media outlets and gave us the opportunity to tell the GoFundMe story.

Extraordinary stories

Since GoFundMe was launched in the Netherlands, hundreds of fundraisers for people in need are started each day. At Glasnost, we feel these initiatives deserve media attention. We help fundraisers pitch their extraordinary and heart-warming campaigns to national and regional media to make sure that these wonderful initiatives can deliver the intended and much-needed financial relief.


It’s working! The interview with Rob Solomon was published as a two-page story in national newspaper De Volkskrant and it was mentioned in several specialist media. National news outlets,  such as, de Telegraaf and Metro, as well as regional media, such as Tubantia, de Stentor, de Gelderlander and Dagblad van het Noorden, write about fundraisers on a daily basis. Regular and online lifestyle magazines such as and Margriet also publish related articles. By now, people in the Netherlands know exactly where to go to pitch in or start a fundraiser of their own. The Netherlands is one of the most generous countries when it comes to donations.

Top Story - Brothers receive wheelchair-accessible van

One successful Dutch fundraising campaigns was organized by Beau Scheenstra from Ede, in the province of Gelderland. Beau’s younger brothers Vince and Thom both suffer from Becker muscular dystrophy, a congenital degenerative disease that causes wasting of the skeletal and heart muscles. As the condition weakens patients and causes acute fatigue, Vince and Thom both need wheelchairs. Beau started the crowdfunding campaign to raise money for a wheelchair-accessible van, so that the family could go on outings together. Beau explains the success of his campaign as follows: ‘The online fundraiser made it easy to reach a large audience of generous people. We reached our goal by sharing the campaign on social media and on the crowdfunding platform. By doing so, we got attention from media outlets. It was heart-warming to find so many people willing to support our cause.’

Contact us

Would you like to know more about how we manage to find the right angle or how to use your media network for free publicity with maximum reach? If so, contact us.


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